Difference between GA3 and GA4

difference between GA3 and GA4

While we work on search engine optimization (SEO), there are two main aspects in the game – Google Analytics 3 (GA3) and Google Analytics 4 (GA4). Both tools provide helpful insights about a website’s performance, but the two versions can vary in features and functionality. So if you’re finding something for the best results, here are the best tools to optimize your website and increase visibility for any SEO agency in Orlando; it’s important to understand the differences between GA3 and GA4.

At a basic level, GA3 and GA4 both provide analytics data on your website’s performance. This includes page views, time spent on a page, website traffic sources, and more. The primary distinction between them is their methods of tracking and analyzing data. GA3 uses pageview tracking, while GA4 uses event-based tracking. Pageview tracking is more straightforward and less detailed, but building an accurate picture of user behavior may require some time. Event-based tracking offers more granular insights, making it easier to understand how people navigate your website easier.

Another important difference between GA3 and GA4 is the way they measure campaigns. GA3 utilizes UTM parameters to measure campaigns, while GA4 leverages the Conversions API to measure custom events. UTM parameters are great for basic performance tracking, but they can’t count the specific actions a user takes on your website. The Conversions API allows you to track each user’s activity with insightful information on how visitors interact with your website and the effectiveness of your campaigns.


Finally, GA3 and GA4 both offer features that assist you in improving your website’s performance and understanding it better.GA3 offers Reports, Dashboards, and Third-Party Integrations, while GA4 offers Audiences, Experiments, and Insights. Reports and Dashboards are effective methods to obtain a broad understanding of your website’s performance. At the same time, Audiences and Insights can help you analyze user behavior and better understand your users. Experiments are useful for testing new features on your website in a controlled environment.

Overall, both GA3 and GA4 offer unique features and detailed insight into user behavior. These tools can help you comprehensively understand your website’s performance when used together. At Growception, we specialize in implementing SEO solutions that will help you increase website visibility and achieve your goals. Contact us today to learn how we can help you make the most of your GA3 and GA4 benefits.

Leave a Comment

Your email address will not be published. Required fields are marked *

Most Popular

Get The Latest Updates

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.
On Key

Related Posts

benefits of using long tail keywords

Benefits of using long-tail Keywords for SEO | Growception

The Power and Importance of Using Long-Tail Keywords for SEO  How Optimizing for Longer, More Specific Keywords Can Improve Your Search Rankings and Traffic. Keywords are the backbone of effective search engine optimization (SEO). The keywords and long-tail keywords you target in your site’s content greatly impact your SEO rankings, traffic, and overall search visibility.

how to boost your local seo

How to boost your local SEO that can grow your business?

Local SEO is an integral part of any business’s online strategy, as it can help them reach their local target market with ease. It can benefit small businesses, as it can help them increase their visibility in the local area, allowing them to attract more customers and grow their business. Boosting your local SEO (Search

Instagram business

Your Business – Your Market – Our Marketing

Nurturing your local business on social media, specifically Instagram, to connect with local customers can increase brand visibility. Here are some strategies to help you do the needful: Optimize Your Instagram Profile: Choose a clear and recognizable profile picture (often your business logo). Use a business account with accurate contact information and a website link

AI revolution

The AI Revolution: How AI Will Change the Game of Digital Marketing in 2024

Introduction Digital marketing has come a long way in the last few years, and AI (Artificial Intelligence) has been a driving force behind many of the industry’s significant advancements. As we look ahead to 2024, it’s clear that AI will continue to reshape the digital marketing landscape. While taking you through this blog post, we

Scroll to Top