Google Analytics 4 (GA4) is the newest and latest version of Google Analytics and offers a range of features that can help businesses better understand their website and app users. If you’re a business owner or marketer, here are the leading 5 aspects you got to know about GA4:
- Event-Driven Data Collection
Unlike Universal Analytics, which relies on sessions and pageviews, GA4 uses an event-driven data collection approach. This means that GA4 tracks user actions on your website or app, such as clicks, form submissions, or video views. This allows you to track user behavior more accurately and get more detailed insights into how users interact with your site or app. - More Robust Cross-Device Tracking
GA4 has more robust cross-device tracking capabilities than Universal Analytics, which uses cookies to track users across devices. GA4 uses machine learning to track users across devices, so you can get a more accurate view of how users interact with your business across multiple devices and platforms. - Deeper Integration with Google Ads
GA4 has deeper integration with Google Ads so that you can get more detailed insights into your advertising performance. With GA4, you can track conversions and revenue from Google Ads campaigns and use machine learning to optimize your ad campaigns based on user behavior.
- Privacy-Centric Approach
GA4 has a privacy-centric approach, with features such as automatic data deletion and more control over user data. This is becoming increasingly important as data privacy concerns continue to rise. With GA4, you can ensure you’re handling user data responsibly and ethically. - Focus on Predictive Analytics
Finally, GA4 has a stronger focus on predictive analytics than Universal Analytics. With machine learning capabilities, GA4 can provide predictive insights into user behavior, such as which users are most likely to convert or churn. This can help you make more knowledgeable and enlightened decisions about your marketing strategies and drive better results for your business.In conclusion, Google Analytics 4 offers a range of features and capabilities that businesses need to know about. With event-driven data collection, more robust cross-device tracking, deeper integration with Google Ads, a privacy-centric approach, and a focus on predictive analytics, GA4 can help businesses better understand their users and drive better results.
