Steps to Improve User Experience with Web Development Process

It is determined that website’s design makes up to 75% of its credibility. So investing in web design development services is imperative to improve and upgrade your brand’s image.

It’s essential to adopt a website design and development process, ensuring that your website design and development is:

1.        Profitable

2.        Highly-functional

3.        Credible

Therefore, considering certain aspects such as dynamic frameworks for web development and layout during website planning and defining your prerequisites is essential. 

Steps to Improve User Experience with Web Development Process

Here’s what the layout looks like:

  1. Optimizing Web Page Layout
  2. Style Guide for Better Navigation
  3. UX and UI Design 
  4. Quality Assessment
  5. Successful Launch and Post-Launch Tactics

Optimizing Web Page Layout

The website design process is probably the most crucial one. Creating a well-structured web page layout need good research on website insights.

Create the layout, including creating a sitemap showcasing the website’s structure. Don’t forget to focus on mapping the content on all pages.

The precise web development services can define easy user journeys convenient for users to navigate the site effortlessly, leading to conversion points. As a web development agency, we recommend prioritizing these:

ü  Product or Brand Awareness

ü  Consideration

ü  Interest

ü  Conversion

ü  Loyalty

Style Guide for Better Navigation

Creating a style guide is a good and essential aspect to ensure similarity across the site.

A collection of documents with all the essential information about a website’s content, design, and technical aspects is what a style guide comprises.

This guide serves as a reference for best practices in web design. It is a document that helps designers create websites through specifications for visual design and content presentation.

A style guide usually defines the functional elements all over the website:

ü Colors

ü Logos

ü Image and photography

ü Typography

UX and UI Design for Improved User Experience

88% of online customers agree that they never return to a website after a poor user experience.

User experience is indispensable for a website; just the gateway is to user satisfaction.

The website design process is divided into two prominent stages:

  1. User Experience Design (UX): The UX professionals replicate the website plan in wireframes at this stage. These wireframes showcase the content layout to visualize the conversion funnel, excluding the distracting elements such as photography, color, etc.
  2. User Interface (UI): When the wireframes are approved, the web design team shifts to the minute details that add life to the website. UI designers add images, color, define shapes, fonts, and other effects to wireframes.

The approved UI design is transformed into a style guide and delivered to the development team.

Quality Assessment

At the quality assessment stage, the digital and web design departments check and test all links and content publicized on the website. They check for any possible technical or structural errors.

The user feedback is essential as it can share what information the website offers to its audience. With this feedback, you have the array to change any false or unwanted information.

Designers and developers perform various stage tests to confirm whether the website:

ü  Is responsive

ü  Is not complicated

ü  Has a user-friendly experience

ü  Has an easy flow

Successful Launch and Post-Launch Tactics

One needs to be mindful of many aspects like the following while we launch the website:

The first step is to confirm with the client or boss whether they have already purchased a hosting package or would like the agency to take care of that.

Once done, we got to send an email informing the client that the website will be live and we need domain access. Have a green tick on the checklist to avoid the absence of any minute details and guarantee a seamless launch experience.

Unluckily once the launch is done, many forget that there is something called post-launch recurring expense or maintenance that is consistently needed to be taken care of for a perfect website experience in the future for the business.

As a web design agency GROWCEPTION has an aligned post-launch maintenance process where we check up on the following aspects:

  1. Create complete website back-ups regularly.
  2. Optimize website speed as needed.
  3. Run audit safety measures.
  4. Regularly update the website with relevant content.

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